I've recently bleached a piece of holly with standard household bleach. Worked OK, but with differing degrees of whitening on side grain vs. end grain. The end grain looked like it had sap coming out of it, much darker than the side grain.
As I wasn't quite happy with the results, I left it in quite long, and eventually overcooked it: the bleach started to dissolve the actual fibres, and I had to throw the piece away. I reckon a total exposure of about 24hrs max. for household bleach, probably less on softer timbers.