Just had a look at the article on BBC news, then the website, and it all looks good.
I signed up for it to see what it's like and I was rejected...figured out the problem...bank details are registered at home not the gallery...went back, re-did it all and it was accepted. Card reader in the post.
I'll let you know how it goes!
One slightly worrying thing...they check you out using "external sources" before accepting the application (only took a minute or so)...so with who and how are they able to do this? Makes you wonder what's available to these big companies!