£17 seems extortionate, granted. Until you add up all the costs required to make these in comparatively small numbers (a few thousand a year). The injection mould alone would have cost the best part of 20k. Add shipping, distribution costs, markup by importer, markup by retailer, VAT, and it's no surprise you arrive at that cost. The plastic itself is probably less than 5p.
However, you have just demonstrated how this entire business model will become obsolete in the very near future: We don't need to make stuff anymore and buy it shops and all that malarkey. We simply make it when we need it!