Les,
I'll also use George's comment,
The value of the artistic content as you have just found out is whatever anybody will pay for it.
Now I'll add,
I am very mindful of the need to keep the intrinsic value of our work as high as possible by not undercharging for my work. However, I also believe that I have to be realistic in setting a price in the short-term, and then start slowly increasing that price when a market becomes established.
And start by saying when I left the Forces I did several courses, one of which was about running your own business. One thing that was brought out was the very comment you raised above, I'll start at what sells and put it up as I go. We were told that was wrong, price it at the correct level to start with.
A quote from the Guy who started the Tommy Hilfiger company, when asked what he would do different if he was starting the company today? His answer, 'Double the price, Half the quality.'
Remembering that you'll sell 10 x £10 items before you sell 1 x £100 item, you must set your prices at the level the market will support, Your problem is you are striking out in a whole new sphere of sales. George sells through a couple of galleries that sell other types of work as well, many turners sell from Home based Galleries or general galleries similar to Georges, also on-line internet sales, through Craft sales of various levels (village Hall up to Major functions) and other sales opportunities (Hotels (you did) or shops that sell craft items).
You've opened a shop, set yourself up in the public eye, in a high street no less.
Truthfully we are all cheering for you, we want to see you do well and set the pace, you are giving us hope that turning can finally be accepted as an art form as something the public accept as items they want to buy and do buy.
You're stomping new ground, you tell us how to set the prices, but the summer season (tourists to you) is approaching, so ask yourself, could you push them up, just a bit?